Structured business context
Scenario-configured AI
Strategy evaluation loop
Reviewed service delivery
ChatGPT, Gemini and similar services provide general-purpose model capabilities; an AI agent can execute a defined task; Relinker's in-house value is the marketing intelligence system that connects multi-layer data, scenario-based model configuration, prompt engineering, evaluation, professional judgement and delivery workflows. This reduces reliance on improvised prompting and supports repeatable, reviewable and continuously improved service delivery.
Platform access, editing, publishing and replies follow merchant authorisation, the formal service scope and the relevant operating workflow.
- Multi-layer data and business context: Market, platform, content, search and merchant data are organised into usable context so that each task starts from a richer information base.
- Scenario-configured AI capabilities: Models and parameters are configured according to task, language, content format and quality needs. The team continually reviews and improves model, parameter and prompt combinations.
- Engineered working instructions and prompts: Each task uses specialist prompts, required context, evaluation criteria and output formats, reducing variation caused by improvised operator questions.
- Strategy evaluation and iteration: Structured evaluation, version comparison, professional scoring and new-data feedback create an iteration loop that improves the basis, depth and consistency of strategy.
- Content and collaboration opportunities: The Keyword Engine organises related terms, topics, content and market opportunities. Relinker and the team assess a wider creator pool to identify promising smaller creators whose audience, location, style and business context fit the merchant, rather than only pursuing widely known high-follower KOLs.
- From strategy to production assets: Strategy and content direction can become shooting briefs, asset suggestions, shot and visual direction, reference compositions and image-based reference templates, connecting planning directly to filming, design and content production.
- Professional judgement and delivery records: AI supports organisation, comparison, analysis and option development. The team verifies sources, makes professional trade-offs and carries the result into Findability, social media or GEO delivery and service records.